Bitmap Graphic
Bitmap consists of rows and columns of dots where its value stored in one or more bits of data. The more bits used in a dot, the more colours and shades of gray that can be viewed.
The quantity of the dots, known as the resolution, determines how sharply the image can be represented.
Bitmap graphic is often referred to as raster graphic and best used on the web because of its low resolution.
The disadvantage of bitmap graphics is that they will become ragged when you shrink or enlarge them.
Common bitmap-based formats are JPEG, GIF, TIFF, PNG, PICT, and BMP.



Vector Graphic
Vector graphic is more flexible than bitmapped graphic because you can scale them to any different sizes and the solidity of the graphic is still intact. Some people might misunderstand that by importing bitmapped graphic in vector-based software, it will become a vector graphic, it will not work that way unless you retrayce the shape with pen tools where there is a start point to the end point to create a solid vector line or shape. Adobe Illustrator, Corel Draw, Macromedia Freehand and Macromedia Flash are some of well known vector-based programs.



Embroidery (Branding Method)
A method of ornamentation on a fabric using needlework.

Pad Print (Branding Method)
A method of decoration on an object especially when it has an irregular surface, for example a golf ball.

Laser Engraving (Branding Method)
A method of decoration on a piece of metal which is using laser technology to remove small ammounts of metal.

Embossing (Branding Method)
A method to press an image into the material so it will lie above the surface.

Debossing (Branding Method)
A method to press an image into the material so it will lie below the surface.



CMYK
Abbreviation for Cyan, Magenta, Yellow and Black. It is a basic four print colour process.



RGB
Abbreviation for Red, Green and Blue. It is a group of primary colour on a screen.



Pantone
A spot colour which is used most on logoes to define the consistency of corporate identities.
Pantone is the most popular method of using extra colours especially for print and
there are limited numbers of a base set of colours.

EPS
Encapsulated Post Script, a graphic file format often used to transfer post script information.

If you don't find any terms related to promotional industry please inform us and we would be happy to add it to our glossary.